It was in 2002 when Dave Willis, fed up with delivering other people’s crisps, thought “we could make better crisps than those currently sitting in the back of my van. ” Judy, his wife, fully agreed and soon afterwards Salty Dog crisps were born.
The name is a glowing tribute to Dave’s loveable cabin buddy Ruby, a terrier puppy. The business blossomed and in 2007 Salty Dog found himself given an all natural younger sister, Darling Spuds, who has been turning heads and breaking hearts ever since.